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Black

Black is associated with power, elegance, formality, death, evil, and mystery. It usually has a negative connotation (blacklist, black humour, ‘black death’). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour. Black gives the feeling of perspective and depth, but the black background diminishes readability. A black suit or dress can make you look thinner. Black contrasts well with bright colours. Combined with red or orange – other very powerful colours – black gives a very aggressive colour scheme.